Amazon's site will have more community features where customers help other customers make purchase decisions.

Prediction with no stated horizon, judged over the years after April 2001. True: after 2001-04-02 Amazon added or substantially expanded features through which customers help other customers decide what to buy. Examples are new or expanded review features, customer Q&A, discussion forums, customer-made lists or guides, customer images or videos, and voting on review helpfulness. Mostly true: such features were added, but only a few, or mostly as small extensions of features that already existed in 2001. Mostly false: Amazon's community features stayed essentially unchanged, apart from trivial tweaks. False: Amazon cut back or removed its customer-to-customer features and added none.

Set before the research began.

1. E1 How Amazon continues to improve the customer reviews experience with generative AI Amazon (aboutamazon.co.uk) · 13 December 2023 Own record

   “To increase the range and diversity of reviewers, in 2019, we began enabling customers who purchased an item on Amazon to provide feedback by leaving a quick star rating without having to write a full text review.”

2. E2 How Amazon continues to improve the customer reviews experience with generative AI Amazon (aboutamazon.co.uk) · 13 December 2023 Own record

   “The new feature launched in the US in August and is now available to customers across the globe in UK, India, Australia, United Arab Emirates, and Singapore across a broad selection of products”

3. E3 Product pages Q&A box Amazon Seller Central Europe forums · 19 October 2020

   “Amazon offer “Q&A” question and answer feature where customers can ask a question related to a product on any product page, and anyone, customer or seller, can answer that question.”

4. E4 Annual Report - SEC.gov U.S. Securities and Exchange Commission (Amazon.com, Inc. Form 10-K) Own record

   “Our community of online customers also creates feature-rich content, including product reviews, online recommendation lists, wish lists, buying guides, and wedding and baby registries.”

Amazon's 2006 Form 10-K (E4) lists customer-made content such as product reviews, recommendation lists and buying guides. Amazon's own 2023 post (E1) says that in 2019 it began letting buyers leave star-only ratings, which expanded the review feature after 2001. An independent seller-forum post from 2020 (E3) describes a customer Q&A feature on product pages, but none of the evidence says when it launched, so it cannot be shown to be an addition after 2001. The evidence shows the community features were kept, and at least one was extended after 2001: star-only ratings in 2019 [E1]. Dated evidence of additions after 2001 is limited: star-only ratings are dated to 2019 [E1], and Amazon's 2023 article mentions an unnamed new feature launched in August [E2], but the evidence does not show when the Q&A feature [E3] or the features listed in the annual report [E4] were introduced, so the verdict is mostly true rather than true.