Social networks are now, roughly speaking, in a period where most content is video.

Judged as of 28 Sep 2023, about social networks (in context, Meta's apps or social media generally). True: data from Meta (earnings calls, filings, official statements) or credible industry measurement show that video made up the majority (over 50%) of content shared or consumed (by time spent, feed share or volume) on major social networks around 2023. Mostly true: video is the largest content type, or is the majority on most major platforms or by the main measure, though not on every measure. Mixed: video is roughly half, or the majority on some major platforms (e.g. TikTok, YouTube) but clearly not on others (e.g. Facebook, X). Mostly false: video is growing and prominent but clearly under half on the main measures, so the claim overstates a trend. False: the data show video is a small minority of social content.

Set before the research began.

1. E1 Video accounts for more than half of daily time spent on social ... EMARKETER · 24 August 2023

   “Social video will account for 56.4% of overall daily time spent on social networks in the US this year, according to our forecast.”

2. E2 Video dominates social time—but it's reaching a saturation point EMARKETER · 21 August 2023

   “Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic.”

3. E3 Video dominates social time—but it's reaching a saturation point EMARKETER · 21 August 2023

   “Between 2019 and 2022, that share rose by more than 20 points, reaching 53.3%, per Insider Intelligence forecasts.”

4. E4 Video dominates social time—but it's reaching a saturation point EMARKETER · 21 August 2023

   “Video—and growing Reels—is still very important to Meta, but it must coexist with other types of content.”

EMARKETER, which is independent of Meta, forecast that video would make up 56.4% of daily time spent on social networks in the US in 2023 (E1, E2). It put the 2022 figure at 53.3%, up more than 20 points since 2019 (E3). That is a majority by time spent in the US, one of the measures named in the criteria. The figures are forecasts, cover only the US, and give no breakdown by platform. The same source also says video at Meta must coexist with other types of content (E4), so the evidence supports video being the majority overall without showing it is the majority on every platform or by every measure.