ClaimsJeff Bezos

“This is what we do at Amazon: We acknowledge that there are two types of decisions.”

Jeff Bezos, Amazon CEO, conference talk 20 September 2018 Full transcript: Jeff Bezos shares Amazon management wisdom (GeekWire) archived copy

Factual Their own work or organisation

Amazon distinguishes two types of decisions, including reversible "two-way doors".

Resolved true The record shows it happened or was so.

Factual: Statements about the present or the past, checked against the record: did they hold up?

The evidence is the person's or their organisation's own records.

Said for an organisation they lead or work for; it counts on both records.

What would count as true or false

Judged as of 2018-09-20. True: Amazon's own documented practice as of then (e.g., Bezos's shareholder letters such as 1997/2015/2016, or other Amazon leadership materials) distinguishes two types of decisions: irreversible or nearly irreversible "one-way door" (Type 1) decisions and reversible "two-way door" (Type 2) decisions. Mostly true: Amazon draws this two-type distinction but the "two-way door" label or a minor detail is attributed loosely, e.g. the wording appears in Bezos's statements rather than in formal company process. Mixed: Amazon describes decision categories, but they only partly match the two-type reversible/irreversible split. Mostly false: the distinction is Bezos's personal view, with no sign that Amazon as an organisation uses it. False: evidence shows Amazon has no such distinction, or uses a framework that contradicts it.

Set before the research began.

Evidence (4)

  1. E1 printmgr file Amazon.com, Inc. (shareholder letter signed by Jeffrey P. Bezos) Own record

    “We can call these Type 1 decisions. But most decisions aren’t like that – they are changeable, reversible – they’re two-way doors. If you’ve made a suboptimal Type 2 decision, you don’t have to live with the consequences for that long.”
  2. E2 Elements of Amazon’s Day 1 Culture Amazon Web Services (aws.amazon.com) Own record

    “Another tool we use at Amazon to assist in making high-quality, high velocity decisions is a mental model we call one-way and two-way doors. A one-way door decision is one that has significant and often irrevocable consequences”
  3. E3 Leadership Principles Amazon (amazon.jobs) Own record

    “Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.”
  4. E4 Amazon’s CISO: Slowing software releases can make you less secure | CTech CTech (Calcalist Tech) · 2 November 2026

    “Amazon has a decision-making model that’s worked really well for us. Two-way-door decisions are ones you can back out of or roll back quickly.”

Reasoning

Amazon's 2015 Letter to Shareholders, signed by Bezos (E1), sets out Type 1 decisions as irreversible and Type 2 decisions as "changeable, reversible – they're two-way doors". This is the exact two-type split the criteria name, and the 2015 letter is one of the sources they list as documented Amazon practice from before the judged date. Amazon's published Leadership Principles (E3) and an AWS page (E2) also describe reversible decisions and a one-way/two-way door model used at Amazon. E2 and E3 are undated, and the CISO interview (E4) comes from 2026, so the timing rests on E1.

Cite this claim

Jeff Bezos, “Amazon distinguishes two types of decisions, including reversible "two-way doors".” (said 20 September 2018). Verdict: resolved true. Reliability API, claim c_a39e138d7e07, method 0.1.0+c876030c, dataset release v1.1.2. https://epistacklabs.com/claims/c_a39e138d7e07

This claim is in dataset release v1.1.2, with the same verdict.

Reply to this claim

For Jeff Bezos, or someone speaking for them: a correction or counter-evidence. Replies are read before anything is shown; an approved reply shows your name, role, date, statement and link. Your email address is never shown and is deleted 30 days after the decision (privacy).

More factual claims by Jeff Bezos

  1. Resolved true Factual 3 October 2025
    “I started Amazon when I was 30, not when I was 20.”

    Jeff Bezos started Amazon when he was 30 years old.

  2. Resolved true Factual 3 October 2025
    “I finished college and I enjoyed college and I think it’s been helpful to me.”

    Jeff Bezos finished college.

  3. Mostly true Factual 28 August 2022
    “My first job.”

    Jeff Bezos says his first job was at the burger chain shown in the post (McDonald's).

  4. Resolved true Factual 6 August 2022
    “He was an early investor in Amazon and served on our board for 23 years.”

    Tom Alberg was an early investor in Amazon and served on Amazon's board for 23 years.

  5. Mostly true Factual 11 October 2021
    “This was just one of the many stories telling us all the ways we were going to fail.”

    Bezos said this was one of many stories telling Amazon all the ways it was going to fail.

All of them

Verdicts are made automatically; how verdicts are made.