ClaimsJeff Bezos

“The percentage of orders from repeat customers grew from over 46% in the fourth quarter of 1996 to over 58% in the same period in 1997.”

Jeff Bezos, CEO, writing in Amazon shareholder letter 21 March 1998 Jeff Bezos' Original 1997 Letter to Amazon Shareholders (About Amazon)

Factual Economics and markets

The share of Amazon.com orders from repeat customers grew from over 46% in Q4 1996 to over 58% in Q4 1997.

Unresolvable The public record could not settle it.

Factual: Statements about the present or the past, checked against the record: did they hold up?

The evidence is the person's or their organisation's own records.

Said for an organisation they lead or work for; it counts on both records.

What would count as true or false

Judged as of 1998-03-21. True: Amazon's records show the repeat-customer share of orders was over 46% in Q4 1996 and over 58% in Q4 1997. Mostly true: both figures are within about 1 percentage point of those stated, and the direction of growth holds. Mixed: one of the two figures is accurate and the other is materially wrong. Mostly false: the share grew, but both figures are materially off. False: the share did not grow, or the figures are wrong outright.

Set before the research began.

Evidence (5)

  1. E1 Amazon.com Announces Financial Results for Fourth Quarter and 1997 Year End Amazon.com, Inc. (press release) · 22 January 1998 Own record

    “Repeat customer orders represented more than 58 percent of orders placed during the quarter ended December 31, 1997.”
  2. E2 0000891020-98-000448.txt U.S. Securities and Exchange Commission (EDGAR), Amazon.com Inc. Form 10-K for year ended December 31, 1997 · 30 March 1998 Own record

    “Repeat customers currently account for over 58%”
  3. E3 Form 10-K, Amazon.com, Inc., for the year ended December 31, 1997 U.S. Securities and Exchange Commission (filed by Amazon.com, Inc.) Own record

    “Repeat customers currently account for over 58% of orders.”
  4. E4 0000891020-99-000637.txt U.S. Securities and Exchange Commission (EDGAR filing by Amazon.com, Inc.) · 1999 Own record

    “Despite this strong new customer growth, the percentage of orders placed on the Amazon.com Web site by repeat customers grew from over 58% in the fourth quarter of 1997 to over 64% in the same period in 1998.”
  5. E5 Amazon.com Announces Financial Results for Third Quarter 1997 Amazon.com, Inc. (press release) · 27 October 1997 Own record

    “Repeat customer orders represented more than 55 percent of orders placed during the quarter ended September 30, 1997.”

Reasoning

Amazon's official records confirm the Q4 1997 figure: the Q4 1997 earnings release says repeat-customer orders were more than 58% of orders for the quarter ended December 31, 1997 (E1), and the 1998 annual filing says the same (E6). None of the evidence gives a Q4 1996 repeat-customer share, so the 'over 46%' starting figure cannot be checked. The Q3 1997 figure of above 55% (E8) is consistent with a rising share, but it says nothing about Q4 1996. The criteria require both figures, so the claim cannot be settled on this evidence.

Cite this claim

Jeff Bezos, “The share of Amazon.com orders from repeat customers grew from over 46% in Q4 1996 to over 58% in Q4 1997.” (said 21 March 1998). Verdict: unresolvable. Reliability API, claim c_9b433dd7871c, method 0.1.0+c876030c, dataset release v1.1.2. https://epistacklabs.com/claims/c_9b433dd7871c

This claim is in dataset release v1.1.2, with the same verdict.

Reply to this claim

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All of them

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