Nebraska Furniture Mart's shareholder weekend pricing from April 25-30, 2001 will apply to products of prestige manufacturers that normally forbid discounting.

True: evidence shows that Nebraska Furniture Mart's shareholder discount, offered in the period around 25–30 April 2001, applied to products of one or more prestige manufacturers that normally forbid discounting. Mostly true: such products were discounted, but the dates or the number of brands differed slightly. Mostly false: the discount ran, but evidence shows that the prestige brands were excluded, or were discounted only outside the shareholder period. False: the special pricing did not take place in 2001.

Set before the research began.

1. E1 Berkshire Hathaway shareholder letter 2001: cleaned full text | izsxx.com izsxx.com (third-party archive of Berkshire shareholder letters) Own record

   “The period’s special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting but that, in the spirit of our shareholder weekend, have made an exception for you.”

2. E2 Annual Report - SEC.gov U.S. Securities and Exchange Commission (EDGAR filing by Berkshire Hathaway Inc.) · 28 February 2005 Own record

   “The period’s special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting”

3. E3 Nebraska Furniture Mart Omaha had $9M in sales — in one day - Furniture Today Furniture Today (BridgeTower Media) · 4 May 2015

   “Berkshire shareholders get special discounts at the store.”

4. E4 Berkshire Hathaway shareholder letter 2001: cleaned full text | izsxx.com izsxx.com (third-party archive) Own record

   “We initiated this special pricing at NFM five years ago, and sales during the “Weekend” grew from $5.3 million in 1997 to $11.5 million in 2001.”

5. E5 Berkshire Hathaway shareholder letter 2001: cleaned full text | izsxx.com izsxx.com (third-party archive) Own record

   “The period’s special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting but that, in the spirit of our shareholder weekend, have made an exception for you.”

6. E6 Berkshire Hathaway Inc. 2004 Annual Report (Exhibit 99.1) U.S. Securities and Exchange Commission (filed by Berkshire Hathaway) · 28 February 2005 Own record

   “To get the discount, you must make your purchases between Thursday, April 28 and Monday, May 2 inclusive, and also present your meeting credential.”

7. E7 Chairman's Letter Berkshire Hathaway Inc. · 28 February 2002 Own record

   “We initiated this special pricing at NFM five years ago, and sales during the "Weekend" grew from $5.3 million in 1997 to $11.5 million in 2001.”

8. E8 Chairman's Letter Berkshire Hathaway Inc. · 28 February 2002 Own record

   “The period's special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting but that, in the spirit of our shareholder weekend, have made an exception for you.”

9. E9 Berkshire Hathaway Annual Meeting History (1965 to 2026) good-investing.net · 27 October 2026

   “1997: Nebraska Furniture Mart starts “Berkshire Weekend” pricing: shareholders get the employee discount.”

Berkshire's 2001 chairman's letter (E7, E4) reports that Nebraska Furniture Mart's shareholder "Weekend" special pricing ran in 2001, with $11.5 million in sales, so the event took place. None of the evidence shows that prestige manufacturers that normally forbid discounting were actually included in the 2001 discount. E8, E1, E5 and E2 only repeat the same forward-looking wording for later shareholder weekends, which restates the promise rather than recording what happened. The independent sources (E3, E9) mention shareholder discounts in general and name no brands.