Amazon.com's average spend per customer in 2000 was $134, up 19%.
Resolved true The record shows it happened or was so.
Factual: Statements about the present or the past, checked against the record: did they hold up?
The evidence is the person's or their organisation's own records.
Said for an organisation they lead or work for; it counts on both records.
What would count as true or false
Judge as of the 2001 statement (the 2000 letter to shareholders). True: Amazon's own records for fiscal 2000 (2000 annual report or 10-K, shareholder letter data, or a dated official release) give average spend per customer of $134 (rounding to $134 counts), up 19% (rounding to 19% counts) on 1999. Mostly true: the figure is about $134 and the growth about 19%, but one is off by a small amount (spend within about $3, or growth within about 2 percentage points), or the metric is defined slightly differently (for example trailing-12-month spend per active customer) in a way the claim does not depend on. Mixed: one of the two figures (the $134 level or the 19% growth) holds and the other is clearly wrong. Mostly false: both figures are clearly off but go in the same direction (spend did rise by a meaningful amount), or the figure is real but for a different period or metric presented as 2000 spend per customer. False: the records show a materially different spend per customer and growth rate, or a decline.
Set before the research began.
Evidence (2)
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E1 Amazon Inc. 2000 Shareholder Letter focusonrisksv (Substack) · 16 July 2025
“Average Spend: Average spend per customer rose 19% to $134 in 2000.”
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E2 Jeff Bezos's 2000 Amazon Shareholder Letter shareholderinbox.com
“Average spend per customer | $134[20]”
Reasoning
E2 is a third-party summary of Amazon's 2000 annual report and shareholder letter. It states that average spend per customer rose 19% to $134 in 2000. E3 reproduces the 2000 letter, including a table row of $134 for average spend per customer. The resolution criteria explicitly accept shareholder letter data as a record; E2 matches both the claimed $134 level and the 19% growth rate, and E3 matches the $134 level. However, both sources only repeat Amazon's own published figures and give no separate check, so the verdict rests on the company's official record.
Cite this claim
Jeff Bezos, “Amazon.com's average spend per customer in 2000 was $134, up 19%.” (said 2001). Verdict: resolved true. Reliability API, claim c_77afdc773085, method 0.1.0+c876030c, dataset release v1.1.2. https://epistacklabs.com/claims/c_77afdc773085
This claim is in dataset release v1.1.2, with the same verdict.
Reply to this claim
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Verdicts are made automatically; how verdicts are made.