ClaimsMarc Andreessen

“Today, the world’s largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online, no retail stores necessary.”

Marc Andreessen, a16z co-founder, essay author 20 August 2011 Why Software Is Eating the World (a16z) archived copy

Factual Economics and markets

As of 2011, Amazon was the world's largest bookseller.

Mixed Partly true and partly false in roughly equal measure.

Factual: Statements about the present or the past, checked against the record: did they hold up?

The second judge would not resolve this claim; the verdict shown is the first judge's.

Said for an organisation they lead or work for; it counts on both records.

What would count as true or false

Judged as of August 2011. True: credible industry data or reporting from 2010–2011 identifies Amazon as the world's largest bookseller by book sales (for example after Borders went bankrupt, with Amazon's book revenue above Barnes & Noble's or any other retailer's worldwide). Mostly true: Amazon was the largest by most measures (for example combined print and e-books, or US/global retail) but a narrower measure placed a rival level with it or slightly ahead. Mixed: sources are roughly split on whether Amazon or Barnes & Noble was the largest. Mostly false: Amazon led only in a sub-segment, such as online or e-books, while another retailer had larger total book sales. False: evidence shows another bookseller clearly had larger book sales in 2011.

Set before the research began.

Evidence (4)

  1. E1 Print vs. Digital Media: Overview | Communication and Mass Media | Research Starters | EBSCOhost EBSCOhost (Research Starters) · 6 June 2025

    “According to a Credit Suisse report from 2010, as cited in a Business Insider article, Amazon.com became the largest book vendor in North America in 2009, controlling approximately 18 percent of the North American book market.”
  2. E2 Independent Bookstores – Ask the Agent Andy Ross Agency (WordPress blog) · 9 April 2011

    “The most surprising number above is that Barnes and Noble (retail and on-line) continues to be the largest outlet for trade sales in America, far surpassing Amazon.com.”
  3. E3 Amazon: Love Them? Hate Them? Let’s Follow the Money - Publishing Research Quarterly Springer (Publishing Research Quarterly) · 2 June 2010

    “Barnes and Noble/B Dalton collected $4.52 billion (2008), while Borders/Waldenbooks combined revenue was $3.11 billion (2008).”
  4. E4 Print vs. Digital Media: Overview | Communication and Mass Media | Research Starters | EBSCOhost EBSCOhost (Research Starters) · 6 June 2025

    “This made Amazon.com as big as its next-largest competitor, the mainly brick-and-mortar book chain Barnes & Noble, and far larger than the third-largest US bookseller at that time, Borders.”

Reasoning

E1 cites a 2010 Credit Suisse report saying Amazon became the largest book vendor in North America in 2009, with about 18% of the market. E4 says this made Amazon as big as Barnes & Noble, which suggests the two were about level rather than Amazon clearly leading. E2, an April 2011 literary-agency blog post, says Barnes & Noble (retail and online) was still the largest outlet for US trade sales, far ahead of Amazon. E3 gives only 2008 revenue for Barnes & Noble and Borders, with no Amazon figure to compare. None of the sources gives worldwide figures, and they disagree on whether Amazon or Barnes & Noble was the largest, which matches the 'mixed' criterion.

Cite this claim

Marc Andreessen, “As of 2011, Amazon was the world's largest bookseller.” (said 20 August 2011). Verdict: mixed. Reliability API, claim c_211102ac811d, method 0.1.0+c876030c, dataset release v1.1.2. https://epistacklabs.com/claims/c_211102ac811d

This claim is in dataset release v1.1.2, with the same verdict.

Reply to this claim

For Marc Andreessen, or someone speaking for them: a correction or counter-evidence. Replies are read before anything is shown; an approved reply shows your name, role, date, statement and link. Your email address is never shown and is deleted 30 days after the decision (privacy).

More factual claims by Marc Andreessen

  1. Mixed Factual 26 January 2025
    “And these people are completely giving up the entire moral foundation of the system that’s been built for them, which by the way, is paid for virtually 100% by taxpayer money.”

    The system that has been built for these people is paid for virtually 100% by taxpayer money.

  2. Mostly true Factual 26 January 2025
    “I mean, look, we’re adding a trillion dollars to the national debt every 100 days right now, and it’s now passing the size of the Defense Department budget and it’s compounding”

    The US is adding a trillion dollars to the national debt every 100 days, and it is now passing the size of the Defense Department budget and compounding.

  3. Mixed Factual 16 October 2023
    “Technological innovation in a market system is inherently philanthropic, by a 50:1 ratio.”

    In a market system, society captures about 98% of the value of technological innovation, a 50:1 ratio to the innovating company's share.

  4. Mostly false Factual 16 October 2023
    “There are only three sources of growth: population growth, natural resource utilization, and technology.”

    The only three sources of economic growth are population growth, natural resource utilization, and technology.

  5. Mostly true Factual 16 October 2023
    “We believe markets lift people out of poverty – in fact, markets are by far the most effective way to lift vast numbers of people out of poverty, and always have been.”

    Markets are by far the most effective way to lift vast numbers of people out of poverty, and always have been.

All of them

Verdicts are made automatically; how verdicts are made.